ros36 vase
fruitger campaign
2026

"Frutiger Aero is a popular early-2000s to early-2010s design aesthetic. Known for bright blue skies, green grass, glossy water droplets, and shiny transparent glass, it represents a period of utopian, tech-optimistic futurism. It was highly prominent in operating systems like Windows Vista and gaming consoles like the Nintendo Wii."

For this campaign, I was particularly inspired by the bright glowing Microsoft MSN avatars from instagram user @stef.brl, their work can be found at the bottom of this page. The ros36 vase, at this current moment, represents the rick workhorse, the highest selling and most easily recognisable product to emerge from the rick brand so far, and one that i am immensely proud of. Named after my grandma Rosalind, born 1936, the person who has had the most profound impact on my life, personally and professionally, it only seemed right to name it after her.