emociones imposibles
2022

emociones imposibles is a trucker hat brand created by myself and graphic designer Kassandra Knauss (@kassandraknauss) in 2022. Founded in Barcelona, the name is a poorly constructed translation of "impossible emotions."

The whole concept started from an idea, what if you took the trashy energy of a tourist store, the bootleg graphics, the loud slogans, the grammatically questionable English, and used it to ask a genuinely hard question. Like, how do you express an impossible emotion?

We imagined it in the same style as the "i'm with stupid" t-shirts, of which thousands upon thousands of reproductions can be purchased along Barcelona's tourist streets, but with a slightly more introspective twist. Picture a truck driver coming to terms with their indescribable feelings:

"help, i am experiencing impossible emotions.